Browsing Theses and Dissertations by Author "Rabale, Emmanuel"

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Sponsorship effectiveness: consumer recall, recognition and perceptions of official sponsorship and ambush marketing in the 2010 FIFA World Cup.

Rabale, Emmanuel (2012-11-01)

The phenomenal growth of special events sponsorship as a promotional tool is evident in the increase in the number of companies and their expenditure on sponsoring events. Currently, football (for the purpose of this study, ...