Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "338.47687"

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The influence of perceived social risk and buying behaviour on apparel store choice decision among generation Y female students within the Sedibeng district

Maziriri, Eugine Tafadzwa (2016-04)

Store choice has become an area of concern for a retailer, with no clear verdict as to what drives customers in the selection of a store. Shopping at the right store with the right social reputation may be essential for ...
Selected antecedents to approach status consumption of fashion brands among township youth consumers in the Sedibeng District

Madinga, Nkosivile Welcome (2016-08)

One important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase ...