Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "658.802"

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Green consumer buying behaviour: antecedents, selection attributes of generation Y consumers and the relationship with future behavioural intentions

Muposhi, Asphat, (2015)

The concept of green marketing has gained prominence in academia in recent years with concomitant implications for marketing strategy. The considerable attention accorded to green marketing is accentuated by concerns ...