Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "658.83420968"

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Store selection criteria amongst black consumers in the purchase of sportswear apparel in Soweto and the relationship with store satisfaction and loyalty

Mathaba, Ryan Lesetja (2013-01)

Research on apparel store choice and patronage has been widely studied locally and internationally. However, it is still important to understand consumers’ purchase behaviour and to develop appropriate retailing strategy. ...