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Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "687.0688"
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Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "687.0688"
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Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park (2012-11-01)The underlying determinants of how and why people shop has been a topic of study for many years, when typologies of shopping styles were developed. These studies have been successful in demonstrating that some shoppers ...
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