Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "Adoption"

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Examining the effect of social media marketing dimensions on consumer attitudes and adoption among generation Y consumers

Keta, Keitumetse Tjama David (Vaal University of Technology, 2021-02)

It is evident that social media has become a fundamental instrument in society and has revolutionised the way society interacts and conducts business. More than 75 percent of the South African Generation Y population are ...