Browsing Theses and Dissertations (Marketing & Sport Management) by Subject "Brand loyalty"

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The influence of social media on brand awareness, perceived quality, brand loyalty and purchase intention of smartphones among university students

Mashapa, Tawanda (Vaal University of Technology, 2021-11)

The evolution of social media has seen people around the world connect with one another, communicate and share information without boundaries and time limitation. Social media is no myth, neither is it just a trend but a ...