Abstract:
Relationships are important for building good reputation for the organisation. The purpose of the study was to explore stakeholders’ perceptions on visitors’ centre as a strategic tool for engagement. The study followed a qualitative approach and data was collected using semi-structured interviews and a sample of fifteen (15) participants was randomly selected.
The results showed that the visitors’ centre is perceived by stakeholders as being an important establishment, and that face-to-face interaction or engagement with employees is important. It therefore appears that the centre serves as a hub of information; where individuals learn about a very large entity where information is collected and packaged in a comprehensive manner that creates mutual understanding between stakeholders and the organisation.
However; the findings also revealed that, for the visitors’ centres to be successful in implementing their strategies of becoming a one-stop shop for stakeholders and delivering user-friendly messages about the organisation; the entity need to consider the ever-changing technological advancements such as using 3D and interactive models that will excite the public.
Description:
M. Tech. (Department of Public Relations Management, Faculty of Human Sciences), Vaal University of Technology.
