Theses and Dissertations (Hospitality, Tourism and Public Relations)

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Browsing Theses and Dissertations (Hospitality, Tourism and Public Relations) by Author "Duvenage, S. S."

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    Food product atttributes guiding purchase choice by low-income households
    (2009-06) Marumo, Kuda.; Duvenage, S. S.; Schönfeldt, H. C.
    Background: About 66 percent of South Africans are urbanised. The majority of this population is forced by circumstances to live in informal settlements. Despite the income challenges faced, the market expenditure by these low-income consumers amounts to R129 billion per year. A lack of information exists regarding food product attributes that guide purchasing choice for maize meal. Objective of the study: To identify and describe the food product attributes experienced as most important during purchasing of maize meal by low-income consumers in informal settlements in the Johannesburg-Vaal region. Methods: Phase 1 comprised a quantitative survey in three informal! and one formal settlement (n=502), testing the level of importance perceived for 14 food product attributes. In Phase 2, focus group discussions were conducted to describe and compare the understanding of the food product attributes between groups and with literature. Results: Phase 1 defines income level as the boundary within which low-income consumers perceived the importance of food product attributes. Satiety value and the affordability of food products override sensory attributes as the main decision choice, as usually applicable to higher income groups. Nutrient content was ranked least important. These findings can probably be allocated to the need of low-income consumers to satisfy priorities for survival (satiety value). Phase 2 reported no distinctive differences in the meaning of terms between groups. However, a difference exists in the depth of meaning. The majority of descriptive elements indicated a link to economic attributes. Strong cross-links between attributes were revealed through the findings. No major differences were found in the understanding of food product attributes between the respondents' groups and with existing literature. Two concept elements, the versatility of product use as linked to taste and the ability of sensory qualities to report quality of maize meal as linked to product safety, were revealed by the current study. Key words: Food product attributes, low-income households, staple food, maize meal, informal settlement, purchase choice.
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    Purchasing patterns of major plant staples in low-income households in the Vaal Triangle
    (2006-09) Amuli, Dorah John; Duvenage, S. S.; Spowart, J.
    Very poor families, mostly in developing parts of the world, consume a monotonous staple diet out of need and are least likely to eat healthy diets. This study focussed on how the low income households in the urbanised informal settlement of Eatonside used available income to buy plant staples (situation analysis), the share of the food budget Rand allocated to this (investigative survey), as well as the extent of influence of low income, food prices, and locality on the buying behaviour. The aspects of where, how much, when and how low-income households purchased were examined in order to determine the purchasing patterns for plant staples. From the households surveyed, most (62,2%) received an income of less than R500.00/month. Household size affected food purchasing and varied according to the type of household head. Total food budget expenditure by male-headed households was 83,1 percent, 58,1 percent by female-headed households and 27,9 percent by de facto headed households. The total average share/portion of the food budget allocated to purchasing of plant staples was reported as R64.63 ±(R8.04). While male-headed households spent 15 percent of the total share/portion/month allocated to purchasing of plant staples, female-headed households spent 23,1 percent and de facto-headed households spent 21,1 percent. Total average expenditure allocated to plant staples was 58,1 percent for maize meal, 23,2 percent for rice, 4,6 percent for mabella, 3,9 percent for sugar beans, 3,7 percent for samp, 2,5 percent for split peas and 4 percent on various other plant staples. Price and quantity (63,6%) were main purchasing indicators. Less plant staples were purchased when prices were high and more when prices were low. Normally when prices of other food products are high, people buy more staples to survive. Most frequent purchases for maize meal was 12,5 kg (65%) once a month (41,7%) at an average price of R32.80 per unit from spaza shops. Plant staples were mostly purchased once a month (80,2%) at supermarkets (47%) or spaza shops (42%). The urbanised low income households of Eatonside were poor, leading to the allocation of a major component of the budget to food (plant staples). Purchasing patterns, plant staples, low-income households, Eatonside informal settlement.