Stakeholder perceptions on visitors' centre as a strategic tool for engagement: lessons from a power station visitors' centre in the Vaal region

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dc.contributor.authorNtsabiseng, Teboho
dc.contributor.co-supervisorKunene, S. I.
dc.contributor.supervisorMaleho, L. M., Dr.
dc.date.accessioned2023-02-23T00:46:01Z
dc.date.available2023-02-23T00:46:01Z
dc.date.issued2021-08
dc.descriptionM. Tech. (Department of Public Relations Management, Faculty of Human Sciences), Vaal University of Technology.en_US
dc.description.abstractRelationships are important for building good reputation for the organisation. The purpose of the study was to explore stakeholders’ perceptions on visitors’ centre as a strategic tool for engagement. The study followed a qualitative approach and data was collected using semi-structured interviews and a sample of fifteen (15) participants was randomly selected. The results showed that the visitors’ centre is perceived by stakeholders as being an important establishment, and that face-to-face interaction or engagement with employees is important. It therefore appears that the centre serves as a hub of information; where individuals learn about a very large entity where information is collected and packaged in a comprehensive manner that creates mutual understanding between stakeholders and the organisation. However; the findings also revealed that, for the visitors’ centres to be successful in implementing their strategies of becoming a one-stop shop for stakeholders and delivering user-friendly messages about the organisation; the entity need to consider the ever-changing technological advancements such as using 3D and interactive models that will excite the public.en_US
dc.identifier.urihttp://hdl.handle.net/10352/618
dc.language.isoenen_US
dc.publisherVaal University of Technologyen_US
dc.subjectPublic relationshipsen_US
dc.subjectStakeholders perceptions on visitorsen_US
dc.subjectVisitors' centresen_US
dc.subjectUser-friendlyen_US
dc.subjectOrganisations interactionen_US
dc.subjectOrganisational communicationen_US
dc.subject.lcshDissertations, Academic -- South Africa.en_US
dc.subject.lcshPublic relations -- South Africa.en_US
dc.subject.lcshBusiness ethics -- South Africa.en_US
dc.titleStakeholder perceptions on visitors' centre as a strategic tool for engagement: lessons from a power station visitors' centre in the Vaal regionen_US
dc.typeThesisen_US
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Theses and Dissertations (Hospitality, Tourism and Public Relations)