Consumer readiness for the adoption of IOT Smart Homes (CRA-IOT-SH) in Gauteng, South Africa
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Date
2022
Authors
Julies, Bryan David
Journal Title
Journal ISSN
Volume Title
Publisher
Vaal University of Technology
Abstract
Smart home technology has numerous advantages to the modernised home; however, the technology is in its early phase and the uptake among consumers is still very low. The reason for the slow uptake is due to privacy, security, trust, performance expectancy/connectivity standards, reliability, costs, perceived usefulness, installation, interoperability, energy efficiency, effort expectancy, maintenance and administration. However, numerous literature looked at the differences between the owner’s demand and what the smart devices functionality offers to the homeowner. In order for IOT smart home consumers to fully enjoy the benefits of this new technology, there is a need to measure their level of readiness. There have been little or no research done to measure consumer readiness for the adoption of IOT smart home technology, particularly in Gauteng, South Africa. This study therefore investigated the factors that influence consumer readiness for the adoption of IOT smart homes in Gauteng. The study investigated and established possible factors that influence the adoption of IOT smart homes and consumers’ intention of use. CRA-IOT-SH model was proposed. One hundred and three (103) questionnaires were distributed and seventy-four (74), that is, seventy two percent (72%) useable questionnaires were returned. The population of this study was only limited to individuals who lived in Gauteng Province, South Africans and consumers of IOT home technology. For this reason, the sample size that was use was Cochran formula with unknown population (𝑛0 ). Reliability and validity of the data were analysed and found to be acceptable. Reliability and validity of the data were analysed and found to be acceptable. The results demonstrated that five (5) factors that had statistically significant and positive impact on the consumers’ attitude (AT) are perceived ease of use (PEOU), perceive usefulness (PU), relative advantage (RA), perceived innovation (PI) and trust (T). In addition, social influence (SI) and attitude (AT) were found to influence intention of use (IOU). The findings from this research can offer insights for organisations looking to provide smart home as a business in their communities.
Description
M. Tech. (Department of Information Technology, Faculty of Applied and Computer Science), Vaal University of Technology.
Keywords
Smart home technology, IOT smart homes, Consumer readiness, Modernised home, Smart hospitals