Mahlangu, Selinah Makamoho(Vaal University of Technology, 2021-11)
Counterfeiting is a global phenomenon in developed and developing countries, causing a threat to national economies and societies. It negatively harms new investment and progressively endangers public health and safety as ...
Mashapa, Tawanda(Vaal University of Technology, 2021-11)
The evolution of social media has seen people around the world connect with one another, communicate and share information without boundaries and time limitation. Social media is no myth, neither is it just a trend but a ...
Keta, Keitumetse Tjama David(Vaal University of Technology, 2021-02)
It is evident that social media has become a fundamental instrument in society and has revolutionised the way society interacts and conducts business. More than 75 percent of the South African Generation Y population are ...
Makhubela, Vusimuzi Paulus(Vaal University of Technology, 2020)
Supermarket store brands are affordable alternatives towards the customers’ intended brands. For many years, marketers and retailers of store brands have positioned this brand as a cheap or low-cost brand that could be ...
Masitenyane, Lehlohonolo Amos(Vaal University of Technology, 2020-05)
In recent years, the concept of relationship-marketing earned eminence in academia with associated implications for marketing strategy.
The aim of this study was to examine relationship intentions in the business-to-business ...
Redda, Ephrem Habtemichael(Vaal University of Technology, 2012-06)
The rapid advancement in technology-based systems, especially those related to the Internet, has led to fundamental changes in how banks interact with customers. This study provides a framework for understanding customer ...
Mazibuko, Mdumiso(Vaal University of Technology, 2019-04)
While more than half of the South African adult population are active microbloggers, the most common topics that are discussed include current affairs, sports and music entertainment. Nonetheless, there exists intrinsic ...
Makokoe, Isaac(Vaal University of Technology, 2017-03-01)
Keywords: Mobile payments, usefulness, ease of use, security, attitude, future intentions.
An increased reliance on mobile phones by consumers for making retail purchases has been witnessed over the years. Given the ...
Dlamini, Zinhle Lindani(Vaal University of Technology, 2018-11)
In the case of cosmetic products, which convey both psychological and symbolic benefits to consumers, it is imperative for marketers to expand the scope of product trial as it presents a novel strategy for signalling the ...
Given the pervasive use of celebrity endorsements and the high costs involved in this marketing strategy, it is important for marketers to have knowledge of the right set of procedures to follow in selecting an ambassador ...
Store choice has become an area of concern for a retailer, with no clear verdict as to what drives customers in the selection of a store. Shopping at the right store with the right social reputation may be essential for ...
One important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase ...
Internet and online shopping are gaining more attention and momentum, and businesses are moving online, not as a matter of choice, but as a matter of necessity. Online shopping satisfaction, loyalty and repurchase intentions ...
The concept of green marketing has gained prominence in academia in recent years with
concomitant implications for marketing strategy. The considerable attention accorded to
green marketing is accentuated by concerns ...
Telework can be defined as a flexible work arrangement, where selected employees work at home one or more days per week or at a site near home, instead of physically travelling to a central workplace. Telework has progressed ...
Research on apparel store choice and patronage has been widely studied locally and internationally. However, it is still important to understand consumers’ purchase behaviour and to develop appropriate retailing strategy. ...
The marketing concept is posited as the philosophical foundation of the marketing disciplines and market orientation invariably refer to the operationalisation of the marketing concept into a management orientation. Engaging ...
The world of digital interactivity, of computers, of cyberspace and the "e-revolution', is
making computer literacy more indispensable than ever. There is an increasing demand
for ICT skills worldwide- South Africa is ...
Spectators are key constituents of sport organisations’ success as a large spectator base attracts sponsors. Once a spectator enters a sport stadium, the physical environment and the experience of the game may lead to a ...
The underlying determinants of how and why people shop has been a topic of study for many years, when typologies of shopping styles were developed. These studies have been successful in demonstrating that some shoppers ...