• Selected antecedents, attitudes and willingness to purchase counterfeit sportswear products by students at a selected higher education institution 

  Mahlangu, Selinah Makamoho (Vaal University of Technology, 2021-11)

  Counterfeiting is a global phenomenon in developed and developing countries, causing a threat to national economies and societies. It negatively harms new investment and progressively endangers public health and safety as ...
• The influence of social media on brand awareness, perceived quality, brand loyalty and purchase intention of smartphones among university students 

  Mashapa, Tawanda (Vaal University of Technology, 2021-11)

  The evolution of social media has seen people around the world connect with one another, communicate and share information without boundaries and time limitation. Social media is no myth, neither is it just a trend but a ...
• Examining the effect of social media marketing dimensions on consumer attitudes and adoption among generation Y consumers 

  Keta, Keitumetse Tjama David (Vaal University of Technology, 2021-02)

  It is evident that social media has become a fundamental instrument in society and has revolutionised the way society interacts and conducts business. More than 75 percent of the South African Generation Y population are ...
• The influence of selected consumer-based brand equity elements on brand preference and purchase intention towards store brands 

  Makhubela, Vusimuzi Paulus (Vaal University of Technology, 2020)

  Supermarket store brands are affordable alternatives towards the customers’ intended brands. For many years, marketers and retailers of store brands have positioned this brand as a cheap or low-cost brand that could be ...
• Dimentions and outcomes of buyer-seller relationship intentions for concrete products in the construction environment 

  Masitenyane, Lehlohonolo Amos (Vaal University of Technology, 2020-05)

  In recent years, the concept of relationship-marketing earned eminence in academia with associated implications for marketing strategy. The aim of this study was to examine relationship intentions in the business-to-business ...
• Customer perceptions of technology-based banking service quality and its relationship to customer satisfaction and loyalty 

  Redda, Ephrem Habtemichael (Vaal University of Technology, 2012-06)

  The rapid advancement in technology-based systems, especially those related to the Internet, has led to fundamental changes in how banks interact with customers. This study provides a framework for understanding customer ...
• Determinants of microblog music review credibility and its influence on electronic word of mouth (eWOM) adoption. 

  Mazibuko, Mdumiso (Vaal University of Technology, 2019-04)

  While more than half of the South African adult population are active microbloggers, the most common topics that are discussed include current affairs, sports and music entertainment. Nonetheless, there exists intrinsic ...
• Selected antecedents towards the acceptance of m-payment services and the relationship with attitude and future intentions 

  Makokoe, Isaac (Vaal University of Technology, 2017-03-01)

  Keywords: Mobile payments, usefulness, ease of use, security, attitude, future intentions. An increased reliance on mobile phones by consumers for making retail purchases has been witnessed over the years. Given the ...
• Selected factors influencing maven tendency and cosmetic products’ trial by female consumers in Southern Gauteng 

  Dlamini, Zinhle Lindani (Vaal University of Technology, 2018-11)

  In the case of cosmetic products, which convey both psychological and symbolic benefits to consumers, it is imperative for marketers to expand the scope of product trial as it presents a novel strategy for signalling the ...
• The influence of selected antecedents on athlete endoser credibility, attitude towards an advertisement and purchase intentions 

  Mahao, Bafokeng Bafokeng (2017-09)

  Given the pervasive use of celebrity endorsements and the high costs involved in this marketing strategy, it is important for marketers to have knowledge of the right set of procedures to follow in selecting an ambassador ...
• The influence of perceived social risk and buying behaviour on apparel store choice decision among generation Y female students within the Sedibeng district 

  Maziriri, Eugine Tafadzwa (2016-04)

  Store choice has become an area of concern for a retailer, with no clear verdict as to what drives customers in the selection of a store. Shopping at the right store with the right social reputation may be essential for ...
• Selected antecedents to approach status consumption of fashion brands among township youth consumers in the Sedibeng District 

  Madinga, Nkosivile Welcome (2016-08)

  One important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase ...
• Online shopping satisfaction, loyalty and repurchase intentions of generation X consumers in Southern Gauteng 

  Chauke, Xitshembhiso Difference (2014-10)

  Internet and online shopping are gaining more attention and momentum, and businesses are moving online, not as a matter of choice, but as a matter of necessity. Online shopping satisfaction, loyalty and repurchase intentions ...
• Green consumer buying behaviour: antecedents, selection attributes of generation Y consumers and the relationship with future behavioural intentions 

  Muposhi, Asphat, (2015)

  The concept of green marketing has gained prominence in academia in recent years with concomitant implications for marketing strategy. The considerable attention accorded to green marketing is accentuated by concerns ...
• Managerial and socio-economic implications of the implementation of telework in Gauteng 

  Van Wyk, Elsa (2008)

  Telework can be defined as a flexible work arrangement, where selected employees work at home one or more days per week or at a site near home, instead of physically travelling to a central workplace. Telework has progressed ...
• Store selection criteria amongst black consumers in the purchase of sportswear apparel in Soweto and the relationship with store satisfaction and loyalty 

  Mathaba, Ryan Lesetja (2013-01)

  Research on apparel store choice and patronage has been widely studied locally and internationally. However, it is still important to understand consumers’ purchase behaviour and to develop appropriate retailing strategy. ...
• Marketing of Universities of Technology: examining the relationships between market orientation elements, barriers and University performance 

  Mokoena, Bakae Aubrey (2015)

  The marketing concept is posited as the philosophical foundation of the marketing disciplines and market orientation invariably refer to the operationalisation of the marketing concept into a management orientation. Engaging ...
• Computer literacy as additional empowerment mechanism in learning programmes 

  Van Staden, A (2004-01)

  The world of digital interactivity, of computers, of cyberspace and the "e-revolution', is making computer literacy more indispensable than ever. There is an increasing demand for ICT skills worldwide- South Africa is ...
• The role of servicescapes in spectators' attendance at selected soccer stadia 

  Mofoka, Makha Agatha (2012-11-01)

  Spectators are key constituents of sport organisations’ success as a large spectator base attracts sponsors. Once a spectator enters a sport stadium, the physical environment and the experience of the game may lead to a ...
• Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park 

  Mandhlazi, Lawrence (2012-11-01)

  The underlying determinants of how and why people shop has been a topic of study for many years, when typologies of shopping styles were developed. These studies have been successful in demonstrating that some shoppers ...

View more